Mid-Nite Snax

American Express® chooses Custom Jelly Bean Box to launch membership reward programs to cardholders

1O FLAVOR CUSTOM JELLY BEAN BOX

Promotion Objective

The goal of this promotion was to increase awareness about various membership award programs among American Express® cardholders.  Matching jellybean flavors with corresponding programs provided card holders with a unique and exciting marketing device.  This allowed them to learn about each program in an easy to understand, great tasting way.

Making It Happen

This project began with a distributor looking to use a 10-cavity Jelly Belly® brand box with a custom American Express® imprint on the lid.  It was later changed entirely to a custom box with imprinting on the lid, bottom of the box, and inside cover while still using the Jelly Belly® brand product inside – all on our own with no help from Jelly Belly®.

Half way through the project Jelly Belly® would no longer participate.  However, we were able to match our capabilities with the distributor's desires to make the adjustments and ensure the success of the promotion.  Not only were we able to create a fully customized box complete with the 10-cavity insert but we also were able to manufacture the exact jellybeans to match the original product.

Evaluation

After producing 50,000 of these custom jellybean boxes the distributor was very pleased with the outcome. This order has been repeated several times bringing production to over 250,000 boxes to date.

Alternative Ideas & Capabilities

Building upon the great success of this order, we have expanded our line of custom boxes to hold many different items ranging from gourmet chocolates to caramel corn.  When this order first began, the minimum to run a box of this nature was 25,000.  We are now able to produce a very similar 4-color process box with the low minimum of 25 pcs.  What a difference a few years makes!